Every 5th German car wash without social media
Compared to Scandinavia and many other West European countries, Germany is a bit less digitalized. Car wash companies are no exception, a recent survey learns. Almost 20% of German carwash owners have no social media presence at all. A shame, since it’s a great way to connect with your customers.
Without a sophisticated advertising strategy and presence in digital and printed media, the commercial potential of car washes often remains untapped. It’s a factor that should not be underestimated, especially in the age of digitalization and the dominance of social media.
The importance of advertising for a car wash becomes clear whenever you see a successful advertising campaign in process. When more visitors than usual drop by, many of them new.
None of this would happen without advertising and visibility in the target group. Today, social media is one of the main channels for advertising car washes and car wash promotions to potential car wash customers.
Facebook is key
In 2023, companies around the world still rely most heavily on Facebook. According to a statistics provider, almost 90% of companies worldwide have a Facebook presence; around 80% are represented on Instagram. LinkedIn is in third place with 64% penetration.
In the German car wash industry, the situation appears to be quite different. According to a CarwashPro.de reader survey, over 20% of respondents have no social media presence, which means that one in five car washes is not using this advertising potential.
Customer interaction
On the other hand, a big proportion of respondents (approx. 35%) use social media intensively, as the social channels are used for current publications and interaction with customers. Without customer interaction, 13% of respondents still use social media regularly, while a further 30% state that they rarely use social media for their car wash business.
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