Washing yourself or going to the carwash: how do you respond to customer preferences?
As a carwash operator, it is important to understand customer preferences and considerations. The choice between washing the car yourself or using a car wash is a hot topic among car enthusiasts and everyday drivers. But what do customers consider when making their choice? And how can you respond to this as a carwash company?
Self-washing is often praised for its thoroughness, as you can clean hard-to-reach areas such as wheel arches and door seams well by hand. However, carwash companies want to prevent people from washing their cars at home themselves. Therefore, for customers who value a thorough wash, it is useful to promote the use of a car wash box additionally. In a wash box, customers can use different wash programs at their leisure and thoroughly clean their car manually.
Washing not allowed everywhere
Financially, manual home washing seems to be more economical in the long run than a regular car wash at the car wash. While the initial investment in cleaning agents and supplies may be higher, if used properly, these agents can last for months or even years. For business owners, however, it is important to emphasize that self-washing is not allowed everywhere; in fact, some municipalities prohibit street car washing due to environmental laws. This can steer customers toward your carwash, especially if you offer eco-friendly solutions. Also focus on the combination of washing and vacuuming. The convenience of “everything in one location” can persuade home washers to go to the car wash.
Car wash fits into busy schedule
The car wash offers a number of benefits that are attractive to many consumers, especially those with busy schedules. The speed of a chain car wash and rollover is unmatched – within minutes the car comes out clean. This is a major selling point, especially at a time when convenience and time savings are high on the agenda. What may be less known to consumers, but is a strong selling point, is that modern car washes are more environmentally friendly than many people think. Cleaning agents used in the car wash do not enter the sewer system. The water is filtered and reused – some facilities can recycle up to ninety percent of the water. This is not only good for the environment, but can also help reduce operational costs.
No scratches on the paintwork
Despite these advantages, there are still customers who think there are disadvantages to using an automated car wash. For example, there is still a misconception that the brushes can cause scratches on the paintwork, or that parts such as wing mirrors and roof antennas are quickly damaged. Therefore, it is important for carwash operators to continue to communicate this well with the customer; in direct contact or through messages on social media and in marketing emails. Not only to clear up this misunderstanding, but also to make customers mindful of removing or folding vulnerable parts such as antennas themselves before washing. With an unattended rollover, provide clear instructions to minimize the risk of damage to the vehicle.
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